Hey Reader,

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Confession: last month I caught myself about to do something I teach against.

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I was about to leak profit in a bunch of tiny, “reasonable” ways… and if I hadn’t slowed down and paid attention, it would’ve cost me $4,000 USD.

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Not because anyone demanded a discount.

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Not because I had to.
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But because my brain went into: “Be fair. Be helpful. Make it easy. Don’t make it awkward.”

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And that’s the trap.

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Here’s what it looked like in real life:

• almost discounting something before it was even asked for
• sending a booking link with a checkout button instead of letting someone onto my calendar for free “just this once”
• charging appropriately for extra requests (even when it would’ve been easy to shrug and absorb the admin/time)
• offering support in situations where I could genuinely help… but making sure it was positioned as a paid solution, not a free emotional labor donation
• raising prices on work I used to undercharge for because “it feels nicer”

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None of these decisions were dramatic. That’s the point.

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Profit isn’t usually lost in one big, obvious mistake. It’s lost in a dozen micro-moments where you quietly override your own standards to be “nice.”

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I kept telling myself I was being fair
​……but I was already being fair.

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What I was actually doing was trying to pre-empt discomfort by paying for it with my profit.

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If you’ve ever:

• added “just one more thing” without charging
• offered a discount before anyone asked
• let someone book your time because you felt bad
• said yes because you didn’t want to disappoint them
• under-quoted and then hoped it would “even out”

…you’re not alone.

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You’re just running an old pattern that quietly taxes your revenue.

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A quick question to sit with today: Where are you about to throw money away this week… simply to avoid an uncomfortable moment?

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Because that moment is usually worth a lot more than we think.

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Want help spotting your profit leaks (fast)?

I created a low-cost session for exactly this - because I have a systemized framework that makes it simple and immediately useful.

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It’s called the Money Momentum Session and it’s only $350 USD - and the goal is that you make that money back (and then some) by tightening up what’s already happening inside your business.

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​You can grab your spot here​

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No hustle. No complicated overhaul. Just clean, sustainable profit protection - starting with the places you’re currently giving it away.

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Talk soon,

Shauna Lynn Simon — CEO, SLS Coaching (866) 661-6711

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​Business Coach | Author | Educator | Professional Speaker | Podcast Host | Top 100 Most Influential People in Real Estate Staging | Home Staging & Design Expert

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PS The most expensive words in business: “It’s fine, I’ll just do it.” If you’re about to discount, over-deliver, or squeeze in a “quick call,” pause - kind and paid can coexist. Want help spotting your profit leaks? Book your Money Momentum Session.

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